What does a freelance creative strategist cost?

What is the actual price list?

Two tiers, five volume slabs, published in full.

That is the whole commercial conversation. You do not need a call to find out what I cost, and I would rather tell you honestly that the numbers don't support working together than take a fee for activity.

One thing this page is not: a market rate. It is my price list. I have no sourced data on what other freelance creative strategists charge, so I am not going to publish an average I cannot stand behind. Every rate benchmark you will find for this role is an aggregate off a marketplace, and none of them are a quote.

How does the $60-per-creative math work?

The unit is one creative per week of standing cadence. Price that unit at $60 a month, or $20 a week, and every cell in the table falls out of it.

Monthly = $60 × creatives per week. 15 creatives a week → $60 × 15 = $900 a month. 30 creatives a week → $60 × 30 = $1,800 a month.

Weekly = $20 × creatives per week. 15 creatives a week → $20 × 15 = $300 a week. 50 creatives a week → $20 × 50 = $1,000 a week.

Data Analysis = × 1.3. $900 a month × 1.3 = $1,170 a month. $300 a week × 1.3 = $390 a week. $3,000 a month × 1.3 = $3,900 a month.

The 30% is exact on every row. Nothing in the table is rounded, and there is no cell you cannot reproduce with those three lines of arithmetic. Pick your weekly number, multiply, and you have your price before you talk to me.

One thing worth checking before you assume a mistake. The monthly price is not the weekly price times the weeks in a month. It is exactly three times the weekly price, on all five rows: $100 and $300, $200 and $600, $300 and $900, $600 and $1,800, $1,000 and $3,000. Monthly billing is the cheaper way to buy the same cadence.

What changes the number?

Two inputs. That is all.

How many creatives a week you need. This is the input that moves the price, and it is downstream of how much survives the Gauntlet rather than a number you pick because it sounds ambitious. If 80% of scripts get killed before they spend, a 50-a-week slab is a promise about production capacity behind the filter, not about how much your account should be launching.

Whether Data Analysis is on. Flat 30%, regardless of slab.

Nothing else moves it. Not your vertical, not your spend level, not whether the account is a mess when I arrive. The fee is the fee.

What the slab does change, besides the price, is the delivery cadence. Five and ten a week ship as a single weekly batch. Fifteen and thirty ship as two drops a week. Fifty ships as rolling drops, because a batch that size arriving at once is not usable by anyone.

What does each tier actually include?

Creative Strategy covers an angle portfolio mapped to funnel stage, treating TOF, MOF and BOF as three different jobs rather than three budgets. Ten to twenty hooks written per angle, of which one ships. The number of scripts and creatives per week that your slab says. Delivery cadence per the slab. And handover notes, so whoever runs the account knows why each ad exists and what stage it was written for.

That last item is small and it prevents an expensive, common failure in the handoff: a bottom-of-funnel script getting launched into a prospecting campaign and then getting blamed for underperforming.

"+ Data Analysis" adds conversion and event tracking audited end to end, access to Clarity (my own dashboard, which breaks ads into hook, body and CTA and syncs the Ads Manager metrics onto the same row), and a weekly read on what the numbers actually say.

Take the add-on if you suspect your measurement is lying to you, or if nobody currently owns the question of whether the tracking is intact. Skip it if you already have an analyst you trust. Paying 30% for a second opinion you are not going to act on is a waste of your money.

What do the guarantees cover, and what don't they?

Three of them, and each one has an explicit boundary attached.

The on-time guarantee. Kickoff is the day of account access, not the day of signing, so the clock does not start on a contract you haven't been onboarded against. Every batch ships on schedule. Miss a delivery by even a day and that week is free: no charge if you're billed weekly, a week credited back if you're billed monthly. It is a delivery guarantee. It is not a ROAS guarantee, and I will not write one: I do not control your offer, your price, your landing page or your fulfillment, and a revenue promise from someone who controls none of those is worth exactly nothing to you.

The fire-me guarantee. If the data says the engagement isn't earning its place, I say so before you have to ask. Checked at the diagnostic, and at every check after.

No lock-in. Month-to-month or week-to-week. It ends whenever it stops earning its place.

Is $300 a month enough to be worth anything?

At the entry slab you are buying five creatives a week and nothing else, so judge it against what five well-chosen scripts a week could do to your account rather than against what an agency retainer buys.

The honest way to size it is against the media budget the work is shaping. The flagship case study on my site turned $2,433 in ad spend into $87,686 in revenue over five weeks. That is one account, not a guarantee of yours, and the figure comes from the retargeting layer of a three-stage funnel rather than the whole account's blended performance. $300 to $3,900 a month is what it costs to stop guessing.

If your spend is small enough that the fee is a meaningful share of it, the honest answer is probably not yet, and I would rather say that on a twenty-minute call than take twelve months of a fee that cannot pay for itself.